We Simply Do Not Have the Answer: A Case Study in Ineffective Crisis Communication
“We understand that it has been a difficult time for all the families…We find ourselves in a difficult position. I repeat: the question that the families principally want answered, is the question we simply do not have the answer to … Continued
Why Leaders Should Invest in Strong Communication Skills
This is a video of Katie Garcia, founder and president of Athene Strategies, discussing why it is so important for leaders to develop strong communication skills.
What is Strategic Communication?
This is a video of Katie Garcia, founder and president of Athene Strategies, discussing what strategic communication is.
Like 10,000 Other Days Until It Wasn’t: A Case Study in Being Adaptable, Nimble, and Effective When Things Don’t Go According to Plan
“It was a day like literally 10,000 other days—until it wasn’t. I had been flying airplanes for 42 years, and in all that time I never knew when or even if I would be faced with some ultimate challenge.” -Captain … Continued
Words When Spoken: The Physicality of Audience Engagement
“This guy was a hack… He had an audience and he didn’t know what to do with it.” So exclaimed Josiah ‘Jed’ Bartlet, fictional President of the United States in The West Wing television series. He was walking through the … Continued
Preparing for The Great Debate on September 26th: A Case Study in the Physicality of Audience Engagement
“At the conclusion of our post-mortem, I recognized the basic mistake I had made. I had concentrated on substance and not enough on appearance. I should have remembered that ‘a picture is worth a thousand words.’” -President Richard M. Nixon, … Continued
How the Dance is Performed: The Physicality of Audience Engagement
How can you tell the difference between a dancer and someone who is just dancing? Is it the level of steps that are performed? The difficulty of the tricks? The confidence exuded? The emotion conveyed in the movement? The level … Continued
Committing to the Movement: Following Right Words with Right Action
What is the difference between a good dancer and a great dancer? There are several possible ways to answer that question. A great dancer has more refined technique. There is an aura about him or her, some unquantifiable X factor … Continued
What is a Crisis?
This video is of Katie Garcia, Founder and President of Athene Strategies, explaining what a crisis is and how it can actually become an opportunity to build trust and confidence, gain competitive advantage and help an organization achieve its goals.