Strategic Communication

Crisis Communication

Leadership Communication

Athena Strategic Athena Crisis shutterstock_54490420
Communication is essential for organizations across every sector that hope to achieve their goals. Effective communication can have a force multiplier effect: It allows you do more, better, faster, and with fewer resources than you otherwise would be able to do. Afterall, how can people support, donate, serve or buy products from your organization if they don’t know who you are, why you exist, what you do, and what you can offer? A crisis is not necessarily a disaster but rather a time when an organization is no longer operating as business-as-usual. Crises can lead to significant losses, both tangible and intangible, for an organization. But crises, when managed and communicated effectively, can also be opportunities to gain competitive advantage, increase the trust and confidence of stakeholders, and move closer to achieving the organization’s overall goals. Leaders are judged on their ability to engage, energize, and inspire. Leaders are charged with communicating directly to stakeholders. And leaders’ reputation often drives the reputation of their organization. So increasingly, a leader’s overall success is based on the ability to engage stakeholders well.

Learning how to be a deft communicator is not easy or always natural; it takes hard work and guidance.