What is Strategic Communication?
This is a video of Katie Garcia, founder and president of Athene Strategies, discussing what strategic communication is.
This is a video of Katie Garcia, founder and president of Athene Strategies, discussing what strategic communication is.
“It was a day like literally 10,000 other days—until it wasn’t. I had been flying airplanes for 42 years, and in all that time I never knew when or even if I would be faced with some ultimate challenge.” -Captain … Continued
“At the conclusion of our post-mortem, I recognized the basic mistake I had made. I had concentrated on substance and not enough on appearance. I should have remembered that ‘a picture is worth a thousand words.’” -President Richard M. Nixon, … Continued
How can you tell the difference between a dancer and someone who is just dancing? Is it the level of steps that are performed? The difficulty of the tricks? The confidence exuded? The emotion conveyed in the movement? The level … Continued
What is the difference between a good dancer and a great dancer? There are several possible ways to answer that question. A great dancer has more refined technique. There is an aura about him or her, some unquantifiable X factor … Continued
“This country was founded on a promise of equal rights for all, and we have always managed to move closer to that promise, little by little, one day at a time. It may not be easy – but we will … Continued
“Dance is communication, and so the great challenge is to speak clearly, beautifully, and with inevitability.” -Martha Graham In ballroom dancing, the steps are almost always choreographed before a dance is performed. There is a plan in place. And the … Continued
“Hello. This is John Doe. Interested in data?” -John Doe (as reported in The Washington Post)[i] How would you respond to a message like this? A message like this from someone identifying him or herself as John Doe would probably … Continued
“The blank space can be humbling. But I’ve faced it my whole professional life. It’s my job. It’s also my calling. Bottom line: Filling this empty space constitutes my identity. I am a dancer and a choreographer.” -Twyla Tharp, The … Continued
“I tell my story, not because it is unique, but because it is not. It is the story of many girls. Today, I tell their stories too.” -Malala Yousafzai A young girl, because of the cultural, socioeconomic, and political circumstances … Continued